The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

I believe life is an intelligent thing: that things aren't random.

And one more thing.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

We made the buttons on the screen look so good you'll want to lick them.

My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Things don't have to change the world to be important.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.

I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

It's not a faith in technology. Its faith in people.

I want to put a ding in the universe.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

Technology is nothing. What's important is that you have a faith in people, that they are basically good and smart, and if you give them tools, they'll do wonderful things with them.

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

Stay hungry, stay foolish.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

Innovation distinguishes between a leader and a follower.

Design is not just what it looks like and feels like. Design is how it works.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.