Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.

I want it said of me by those who knew me best, that I always pluck a thistle and planted a flower where I thought a flower would grow.

Old friends pass away, new friends appear. It is just like the days. An old day passes, a new day arrives. The important thing is to make it meaningful: a meaningful friend - or a meaningful day.

It is very important to generate a good attitude, a good heart, as much as possible. From this, happiness in both the short term and the long term for both yourself and others will come.

People love chopping wood. In this activity one immediately sees results. 

Joy in looking and comprehending is nature's most beautiful gift.

I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts.

We keep moving forward, opening new doors, and doing new things, because we are curious and curiosity keeps leading us down new paths.

We gain freedom when we have paid the full price.

Man falls from the pursuit of the ideal of plan living and high thinking the moment he wants to multiply his daily wants. Man's happiness really lies in contentment.

People call me a perfectionist, but I'm not. I'm a rightist. I do something until it's right, and then I move on to the next thing.